Nope. It’s not the adidas pack. It might sound like to former, but what the New Balance ‘Own Now’ Pack is asking you is to seize and dominate the present moment. And to do so the brand is unleashing a barrage of football boots that not only meets your performance objectives like fit, comfort and lockdown, but also the kind of looks that is ready to take over now.
New Balance has timed the drop with the 2023 FIFA Women’s World Cup, and it’s a great way to attract attention to the release, as well as to its surprise package!
Finally, New Balance has dropped a retail version of the Tekela in a low-cut, laced form! Those that are already happy with the laceless Tekela’s fit and feel and just want that extra lockdown, the Tekela low is like a prayer answered. The boot debuts to the footballing world with a predominantly bronze colourway, designed with a feathery graphic in black on the quarter and with the ‘N’ lettermark sporting a tiger white stripe visual.
The same overall look applies to the OG laceless model. The collar in this case helps to further strengthen the black accent coming from the graphic and the knitted tongue.
The Furon Own Now gets the S for silver to create that spark towards football silverware. Like the Tekela, it also has that feather-like print around the heel, and applies the bronze shade of its sister silo on the ‘new balance’ branding and the streaking ‘NB’ logo. New Balance adds a grey highlight to the word mark while it creates a faded style to the bronze detailing of the forefoot brand symbol.
Lastly, in the Own Now pack, the 442 masks itself with a deep grey skin with patches of that thematic bronze through the solid-filled ‘N’ letter mark on the sides of the boot and the ‘new balance’ read out on the heel. With the likes of the Nike Tiempo Legend and Puma King Ultimate exiting the leather world, expect the 442 to take a prominent role in filling out that void.
