About Us

All About The Football Boots Team

We’re Dean, Ian & Tom and the famous Black & Orange halves seen across YouTube & social media talking everything football boots. We bring our combined knowledge of the game and the boots worn by players around the world to help you with your boot choices.

Talk to a Boot Expert

Ian EbbsDean AriolaTom McGowanBlake Grice

For those looking to buy boots, you can find the advice of our Boot Experts throughout the site, or get yourself our free guide to buying boots.

Those Who Have Worn The Famous Black & Orange Halves…

Ian's Profile PhotoIan Ebbs

Founder of Football Boots in 2010, Ian wrote a book on how to choose your boots, that you can find on Amazon, he has appeared on a number of podcasts, including the Football Boots Show and continues to offer boot advice to new players and pro footballers alike.

Dean's PhotoDean Ariola

Dean has worked Chief writer at the Black & Orange team since 2020, he has an in-depth knowledge of all the soccer shoes from the big brands, you have him to thank for all the updates to our Boot guide, the research for our Boot Secrets book and podcasts and he is first on the scene with all the new releases for you!

Blake Profile PhotoBlake Grice

Our 25 goal a season striker Blake, he was a key part of the Football Boots team for seven years from 2012 to 2019. In that time we grew our YouTube presence from 5,000 to over 1 million subscribers and our total views from 100,000 to 250 million. Blake appeared both on camera as a presenter and set up and filmed countless hours of content, then edited the videos too.

He has a keen eye for Photoshop and has created a number of unique boot designs that you can find on his Instagram account and on his Behance profile.

Matt Carruthers

Matt joined us in 2015 to be a presenter for our YouTube channel, his ideas and videos helped us hit that magic 1 million mark for subscribers and earn the golden play button, Matt moved on to follow a football coaching career.
Tom McGowan

A NZ International Futsal Player, Tom has his own TikTok account that has amassed more than two million followers!

Check it out for his football content and the man in the green suit.


He’s a hard man to impress 😂 #greenscreenman #knuckleball #topbins #freekick #soccerboy #football

♬ original sound – Tom McGowan

Football Brands & Influencers

We work with every major football brand, local boot stockists and many football influencers you may have heard of too! Brands often send us products before they are released to test and review and show to those who follow us. If you have a product you’d like us to feature on our YouTube, Instagram or website please contact us here.

We attend product launches, talk with brand ambassadors and test and review product before and at launch.

We work with brands on the launch of their new products, we featured the adidas Glitch product heavily for the disrupted product campaign, delivering millions of views.

We’ve worked with a lot of individual content creators, before & after they were famous!

Kieran Brown is a Freestyler and GoPro ambassador

Lorenzo Greer tested for our YouTube channel before he blew up to millions of subscribers

Theo Baker scored a wondergoal at Wembley for Hashtag United wearing boots we’d sent him, he has gone on to film with the likes of Kylian Mbappe and Neymar…

Sports Stores

We work with and collaborate with a number of sports and football stores worldwide. We worked with Lifestyle Sports for a 2018 World Cup advertising campaign, showing millions of people products Lifestyle stocked from the 2018 World Cup ball, to the adidas X18 and the Nike Just Do It pack.

We worked with Ultra Football in Sydney Australia to help them promote their flagship store, that is the World’s largest physical football shop, creating in store  videos, that have been seen millions of times.

Thanks to Lincoln Builders T&J who built & expanded our footprint at our Christchurch, New Zealand location and enabled us to landscape and increase the space we have to work.