Positioning is one of the keys to winning a football match. Just be on the right spot at the right time and you can make that game changing play. If you play under a system that is winning matches left and right, all the more that positioning and staying on your lane becomes significant. Moreover, you can also analyse the opposing team’s positioning and find ways to break them down. It is this concept that is powering the Puma Future 7 Heat Map special edition boots.
For this release, Puma uses the mapped visualisation of player positioning and movement data to inform the headline looks of the boot. What we mean by that is colourful outlook of the outsole. Regarding the colour combination, it is comprised of blue, yellow and red, which are the ones used generally in a player heat map. A pixelated effect facilitates the transition from one colour to another. It’s the same colour dynamic that flows through the FTR logo and the PWRTAPE on the arch, as well as the Puma logo on the quarter.
To give even more emphasis on the Heat Map theme, this Future 7 employs a predominantly white look for the upper. A bit of black detailing pops out courtesy of the forefoot Puma and the PWRTAPE reinforcement. The borders of the colour FTR and Puma logos also contribute to the black accent. I think Puma has indeed turned the Future 7 into a literal canvass given how vivid the design is for the sole and the other elements on the upper. However, this rainbow over the white sky equivalent would soon look like being grounded on the pitch once the grass and soil paint themselves on the white upper.
Pre-orders are now accepted for the Puma Future 7 Heat Map. It will be available on April 26th as a Kamo Shop exclusive. One thing to note is that Future Heat Map goes out as HG/AG, which explains why the stud configuration is conical and less aggressive than the usual Dynamic Motion System tooling. This is change is also noticeable on the fact that the outsole is a one whole plastic plate rather than the semi-split default soleplate. Another change here is that the boot is available only in the Future 7’s low-cut option.
