Puma participated in the 2023 FIFA Women’s World Cup with the predominantly white Breakthrough Pack. Now the Formstrip, in contrast to the said pack as well as the Nike Ready and adidas Crazyrush collections, is opening the 2023/24 season with a colourful array of Future, Ultra and King Ultimates in the Puma Energy Pack. What better way to light up the pitch under you than stepping on it boots that seem to want to get every colour of the spectrum!
Puma already went full blast with colours this year with the Elements Pack, but that obviously has a darker edge because of it weather-inspired look. This time around, the brand pivots to a sunnier outlook on its boots, inspiring its players to start the season right and celebrate the beginning of another football year.
To do that, the German boot maker cycles through blue, pink and yellow across the silos to keep every detail popping on all of the boots. The Puma Energy boots would have their respective colour that would more or less be prominent on their own execution of the overall theme. For instance, the Future has all that yellow on its tongue, and the same with Ultra on the same part with pink. The King, on the other hand, has tone of blue across its upper more than the other selected Energy hues.
The Puma Energy boots are certainly for the bold, as the likes of Jack Grealish, James Maddison, Memphis Depay and Xavi Simons are expected to deliver during the opening months of 23/24 wearing their respective Futures, Ultras and Kings. Not to mention that the biggest Puma player of them all, Neymar, has all the flair and creativity to backup having such design on your feet.
Overall, the combination of colours in each boot has its own flavour to express highest form of individuality in recognition of the silos’ different conceptual areas.