To produce something out of nothing. To challenge the status quo and reimagine how things can be. ‘Creativity’ is a trait that is cherished both in life and in football. No one disputes Neymar as a truly creative player. And so Puma delivers us another Future Ultimate signature that genuinely reflects the artistic playstyle of its marquee figure…
What is striking at the onset is the colourful melange of the abstract graphics pressing against the white base. The appearance of the visuals is akin to how different paints diffuse in water to form an incredible medley. Creativity Future Ultimate gets the eccentric design to flow smoothly through a variety of curves and turns.
Chalk it up to good timing, Creativity Future Ultimate comes right after the signing of Jack Grealish to Puma. It doesn’t get any better when you have not just one but two creative players to represent your football boot.
Creativity knows no bounds, and neither does Neymar Jr. Brazil’s number 10 unlocks the potential in every situation, creating excitement in the stadium and raising the senses. That is his calling. The FUTURE Creativity features splashes of color and fluid graphics to represent the joy, inspiration and creativity Neymar Jr. brings to the game.
-Puma, 2023
