Black Friday is the best week of the year to buy boots, as long as you buy the right ones. Nike cuts its Elite, Pro and Academy boots hard, and right now it already has a sale running. It’s also the easiest week to waste money on the wrong pair.
This page is kept short: when the sales run, the boots I’d actually buy, the ones I’d leave, and how to get the size right before you order.
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You don’t have to wait: Nike has current Elite, Pro and Academy boots at up to 30% off right now. The best value is a current Pro or Academy boot at that discount. Our picks are below, and we’ll update this page when Nike’s Black Friday sale starts.
See the best boot deal at Nike ↗When does Nike’s Black Friday sale start?
Nike hasn’t announced its 2026 dates yet. Last year its sale ran from 17 November to 2 December, so expect it to start the week before Black Friday. Cyber Monday is 30 November.
What’s worth buying on sale?
A current Pro or Academy boot at around 30% off is where the money goes furthest, or an Elite if you were going to buy one anyway. See our picks
What should I skip?
Club tier, even on sale. It’s only a little cheaper than Academy and it shows within a season. What not to buy
Buying for a child?
Go Academy rather than Club, leave room to grow, and pick multi-ground if they play on grass and 3G. Our kids football boots guide
Nike’s sale picks right now
Five boots worth buying at today’s prices, one for each kind of player. All current models, every one stock-checked in UK sizes 7 to 11.
Prices and stock checked on 10 October 2026 (UK sizes 7 to 11). Nike changes sale prices often, so the price at Nike is the one that counts.
Nike Phantom 6 Pro FG
See the deal↗Was £144.99, now £101.49. Most of the Elite Phantom's grip and touch for well under its price. At this discount it's the one I'd point most players to. Read our review
Nike Superfly 11 Pro FG 'Kylian Mbappé'
See the deal↗Was £174.99, now £122.49. Built for acceleration, and the Pro keeps the Superfly's locked-in fit. Mbappé's gold colourway, every UK size 7 to 11 in stock when checked. Read our review
Nike Phantom 6 Academy MG
See the deal↗Was £79.99, now £55.99. Best value here: the Phantom shape on multi-ground studs that cope with grass and 3G. Read our review
Nike Tiempo Maestro Academy MG
See the deal↗Was £79.99, now £55.99. The softest touch for the money and a forgiving fit, so a good shout if your feet run wide. Read our review
Nike Superfly 11 Academy MG 'Kylian Mbappé'
See the deal↗Was £89.99, now £62.99. Mbappé's colours on an Academy multi-ground boot. A strong present for an older junior already in adult sizes. Read our review
Design your own: Nike By You
By You isn’t usually part of Nike’s sale, but it’s the one boot that’s genuinely theirs: their colours, their name or number. If it’s a Christmas present, order early, because custom pairs are made to order and take weeks to arrive. How Nike By You works and what it costs
What not to buy on sale
- Club tier. The cheapest, and it shows within a season. Academy costs only a little more.
- The wrong studs for your pitch. A firm-ground boot on 3G every week wears out and grips badly. Which soleplate do I need?
- A size you haven’t checked. Nike and adidas size differently, and sale stock is often odd sizes. Our football boot size guide
- This month’s launch over last season’s colour. Nearly everything except the newest releases goes on sale as shops clear older colourways for the new year, so last spring’s colour is usually the better deal.
Kids
Junior boots are the classic Black Friday buy. Go Academy rather than Club, leave a thumb’s width for growth, and pick multi-ground if they play on grass and 3G. The best kids football boots
Grip socks and the extras
Our grip sock picks come with our own discount codes: AdvantEdge (code BOOTS) and WeFoot (code BOOTS10) through the links on our grip socks guide. For shin pads, see the best shin pads.
Frequently asked questions
When is Black Friday 2026?
Friday 27 November 2026, with Cyber Monday on 30 November.
Are football boots cheaper on Black Friday?
Usually, yes, and the biggest cuts tend to be on last season’s colourways. Nike also runs sales outside Black Friday, like the one on now.
Is it better to buy boots on Black Friday or Cyber Monday?
The best sizes go first, so if you know your size and the price is right, buy early in the sale.
Why is it called Black Friday?
It’s the day after Thanksgiving in the USA, long seen as the start of the Christmas shopping rush. The name is often said to come from the day shops go from being in the red to being in the black.
