Unisport collaborates with Puma to produce two exclusive Ultra 1.4 releases. Taking one pair in black and another in white, the Danish retailer provides matching graphics and visual design for both, giving them meaningful stories to tell while you go and enjoy your football. One has a deep and focused aura, while the other exudes a calm, serene vibe.
Puma x Unisport ‘Barbershop’ Ultra 1.4
The first of two mid year 2022 Unisport-exclusive Ultra sports a black base, perfect for the visibility of the alternating angled striped pattern in red and blue. White pinstripe overlays complete the graphics, which as a whole take inspiration from the rotating barber pole. Going to the barbershop and getting a haircut is a way for you to express your personality and individuality.
As such, Barbershop Ultra is about showcasing your true self and individual playstyle when you go out there on the pitch. In the same way that you don’t find yourself in a barbershop every day, it’s not often that you come across the looks of the Barbershop Ultra, making it fresh, crisp, and unique.
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Puma x Unisport ‘Sakura Bloom’
After taking us to the buzzing activity of a barbershop, Unisport brings us next to the peaceful nature of Japan, besides the blossoming of its famous cherry blossoms. The second Unisport-exclusive Ultra adorns its white base with an artistic representation of the Sakura bloom in its glorious pink tone.
Heavily connected to the Japanese expression ‘Mono no Aware,’ the Sakura bloom reflects the idea that nothing is forever and everything passes. As sad as the concept is, Unisport opts to look at the Sakura Ultra as a symbol instead of positive change, second chances, and a bright future, which is more complementary to the vivid and light visuals of the boot.
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