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Puma First Mile Pack

Puma takes its sustainability-related collaboration with First Mile to its football boots. First Mile is an organisation that helps communities in Haiti, Honduras, and Taiwan produce recycled yarns from collected plastic bottles. The company has already been working with the German sports brand in apparel and casual shoes. This latest project on football boots extends the eco-friendly initiatives to the beautiful sport.

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The colourway of the Puma First Mile Pack exudes some oceanic vibes to symbolically represent the project's goal of producing quality football boots while addressing environmental issues at the same time. The predominant dark greenish shade has similarity to that used in the Future 18.1 from the Frenzy Pack, while the use of sustainable materials jive well with the "less is more" approach of the Ultra.

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