Women’s football continues to scale new heights both in the international stage and domestic scene. As such, Puma celebrates this excellence with the launch of the Brilliance Pack that features the Future, the Ultra and the King. Aside from dedicating the abovementioned boot collection to women footballers, the pack is also notable for including all three silos in one launch (giving exposure and credence to the newly-configured King as its third headline silo).
The boots in this pack are somewhat uniform in their design. They all have a white base upon which abstract graphics in lavender and mint are applied on. There is just a slight deviation of the pack’s theme in the King, as the new synthetic boot limits the visuals to the confines of its Puma formstrip.
But more than looks, the true measure of the pack’s commitment to female players, whether professional or amateur, old or young, is a women’s last is used to ensure they perfectly fit them. Chalk this up to the brand’s commitment of catering the gender-specific needs of women athletes when it launched the WMNS version of the Ultra and Future a few years ago.